http://nascar.com?eref=/news/business NASCAR.COM is the official league site for the National Association for Stock Car Auto Racing. This is where fans find up-to-the-minute NASCAR news, expert opinions, point standings, schedules, driver and team information as well as real-time race telemetry and live team communications. en-us © 2009 NASCAR, Turner Sports Interactive, Inc. All rights reserved. Thu, 19 Nov 2009 12:17:29 EST 10 http://nascar.com/2009/news/business/11/19/speed.homestead.coverage/index.html?eref=/news/business http://nascar.com/2009/news/business/11/19/speed.homestead.coverage/index.html?eref=/news/business SPEED will open its coverage of the final race weekend of the season with live coverage of the Sprint Cup Series "Champions Contenders" news conference from the Hyatt Regency in Coral Gables, Fla., beginning at 1 p.m. ET Thursday. Thu, 19 Nov 2009 12:17:08 EST http://nascar.com/2009/news/business/11/17/sponorship.prices.2010/index.html?eref=/news/business http://nascar.com/2009/news/business/11/17/sponorship.prices.2010/index.html?eref=/news/business NASCAR's elite teams are desperately trying to hold the line on sponsorship prices despite a glut of valuable 2010 inventory that remains unsold late in the year. To resist the temptation to slash rates, teams are beefing up their offerings with media, track assets and other elements not typically found in a car sponsorship package. Tue, 17 Nov 2009 14:31:17 EST http://nascar.com/2009/news/business/11/17/fans.survey.marketing/index.html?eref=/news/business http://nascar.com/2009/news/business/11/17/fans.survey.marketing/index.html?eref=/news/business NASCAR sponsors are neglecting the sport's core fan base by focusing so much marketing activation at the beginning of the year instead of the summer and fall months, according to research from marketing and public relations giant Taylor. Tue, 17 Nov 2009 13:56:11 EST http://nascar.com/2009/news/business/11/14/mwaltrip.racing.toyota.partnership/index.html?eref=/news/business http://nascar.com/2009/news/business/11/14/mwaltrip.racing.toyota.partnership/index.html?eref=/news/business Michael Waltrip Racing on Saturday announced the extension of its partnership with Toyota in the Sprint Cup Series. The new agreement will keep the organization with the manufacturer through the end of 2012. Sat, 14 Nov 2009 21:07:43 EST http://nascar.com/2009/news/business/11/13/small.business.phoenix.changing.hands/index.html?eref=/news/business http://nascar.com/2009/news/business/11/13/small.business.phoenix.changing.hands/index.html?eref=/news/business Cindy Dach doesn't flinch when the question is asked. Fri, 13 Nov 2009 14:57:54 EST