DAYTONA BEACH, Fla. -- NASCAR received two awards at the American Business Awards for special events created for official partners during Monday night's ceremony in New York.

NASCAR After The Lap (NATL) was named Best Consumer Event, while the NASCAR Fuel for Business Council (NFFB) won for Best Association Event or Meeting. At a separate ceremony held May 16, NATL also won a Brand Innovators Award for Experiential Marketing.

NFFB brings together more than 50 official partners to get more out of their sponsorships, creating the ideal setting for partners to buy and sell products and services from one another. Since the NFFB's 2004 inception, it has facilitated hundreds of millions of dollars in annual revenue and savings to participating members. For example, Ford has sold more than 20,000 vehicles through the NFFB.

NATL, developed in 2009, is a fan event that takes place annually during the Sprint Cup Series Champion's Week in Las Vegas. The event features the top-12 Cup drivers and is known for its unfiltered "tell-all" format. One of NASCAR's most successful and entertaining fan events, NATL will continue Nov. 29 in Las Vegas.

"NASCAR is known as the best sport for business and one that provides unprecedented access for its fans to see drivers," said Norris Scott, NASCAR vice president of partnership marketing and business solutions. "NFFB and NATL are shining examples of working for our sponsors. This award further recognizes the efforts of many to make it work, we are honored to be part of the ABA's list of award winners."

The ABAs were created to recognize and raise public recognition of the achievements and contributions of businesses worldwide. The Brand Innovators Award acknowledges leadership and innovation in brand marketing. NASCAR beat out well-known brands such as Cadillac and Nickelodeon for the award.